Using Technology to Sell Your Home

How to Get it Right

With more people using technology in their everyday life, it makes sense to use it to sell your home. You can reach more people, which means more chance of getting an offer close to or matching your asking price. Here are some ways to make the best use of technology to sell your home.

Work with a Compass agent

By choosing a real estate brokerage such as Compass real estate, you will work with an experienced agent to sell your home for the best price. Their agents work on a self-employed basis, earning a commission, so they want to make a sale as much as you do. They have access to technology that can determine the most realistic price for your home. So, you can be certain you’re not asking too much or too little. This technology also targets suitable clients who are looking to buy.

Make use of video tours

When you use technology to create video tours, you no longer have to be limited by distance. Potential buyers from other states, or those closer but with limited mobility, can view your home online to get a feel for the place, before deciding if they want to see it in person. This makes it easier and cheaper for them and means you spend less time showing people around or making sure your home is ready for in-person viewings. If you lead a busy life already, this can be too time-consuming.

Take great photos

One of the first things home buyers will want to see is the photos of your home. So, ensure these look professional and show the place at its best. While you don’t want the pictures to show clutter, many people like the appearance of a tidy but lived-in home, so a few personal touches and home comforts can give them an idea of how it can be the perfect place for them. If you’ve already moved out or bought the place to renovate and sell at a profit, it will be mostly or completely unfurnished. By all means, include photos of the rooms as they are, but if you have fantastic photo-editing skills, you could make the most effective use of technology by showing how it would look furnished.

Share on social media

Even if you’re working with a real estate brokerage to sell your home, you can help increase how many home hunters see your listing by sharing it on social media. A little research will show you which hashtags are commonly used for house listings on the different social media platforms, and help get yours seen by as many people as possible.

You can also find relevant groups and respond to any posts asking about homes for sale if this matches the area you’re in. The more you join in other conversations on these groups, the more you will be alerted about posts that are relevant to you. So it helps to get involved.

Technology may not be everyone’s favorite subject, but it can help with so many things, including selling your home. So, it’s worth making use of.

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