Power Players: Sports Technology
Technology has pervaded sports, but real impact is driven not solely by the tools themselves but by the engineers and the coaches, the analysts and the visionaries, the investors and the entrepreneurs.
Rapid gains have been realized across athlete performance, business strategy, fan engagement, media and operations. SportTechie and Sports Business Journal recognize these 53 individuals across 46 companies, teams and leagues as the gatekeepers and stewards of technological innovation in sports.
Some are bold-faced names — the athletes performing at the highest levels who also use and invest in a slew of technologies — while others are the behind-the-scenes consultants and connectors. One performance practitioner was jokingly referred to as a white label coach for his unrecognized influence.
As the tech sector continues to grow in importance and necessity across the industry, keep an eye out for these Power Players, who will help lead the way.
Stories and content by Andrew Cohen, Tom Friend, Joe Lemire and David Rumsey.
Athlete Performance
BreakAway Data / Gains Group
Driveline Baseball
Kinexon
LIV Golf
Peak Performance Project
Sportsbox AI
Titleist Performance Institute
Whoop
Business Strategy
35V
Drive by DraftKings
Elysian Park Ventures
KB Partners
Ryan Sports Ventures
Serena Ventures
Current and retired NBA players
SeventySix Capital
Techstars Sports Accelerator
Underdog Venture Team
Will Ventures
Corporate Partners
Hawk-Eye Innovations
Track160
Verizon
Fan Engagement
Amazon
Apple
Meta
Tempus Ex Machina
StatusPro
Media
ESPN
Fox Sports
Team / League Operations
Atlanta Braves
Major League Soccer
Los Angeles Football Club
National Basketball Association
National Football League
New York Mets
Major League Baseball
NASCAR
Minnesota Twins
National Hockey League
New York Giants
Portland Trail Blazers
PGA Tour
Red Bull Racing
Tennis Australia
San Francisco 49ers
Vinik Sports Group
Gloss