Lifelock Computer Security
iSpeech.org
Read how emotional marketing is used to create strong customer connections with people who are just a wee bit of a control freak at the emotional marketing blog at http://602communications.com/site/?p=8553
Remember that fear should be a catalyst that drives the emotionally pleasing feeling of reassurance. Angst should not be the goal of your marketing. The goal is peace of mind. This ad for Lifelock computer security services briefly touches on fear, but spends most of its time celebrating the awesome power of internet connectivity. The makers of this campaign understood that the purpose of fear is to provide a comparison that ultimately accentuates the more powerful feeling of peace of mind.
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2011-10-22 21:38:55
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Gloss