Irdeto to introduce Server Side Ad Insertion to MENA at cybersecurity workshops

Irdeto will run a series of cybersecurity workshops alongside CABSAT, though it will not be exhibiting at the show. Irdeto will introduce the Irdeto Server Side Ad Insertion (SSAI) to the MENA region during this period.

This new solution maximises addressable live ad inventory of OTT video at scale while delivering a seamless ‘TVlike’ viewing experience. It integrates with any ad server or an existing CSAI solution to deliver targeted and personalised ads during live events and on linear channels. The solution has been successfully brought to the market with the first customer fully operational, delivering targeted ads at scale to its online video subscribers across all connected platforms.

Irdeto SSAI creates an individualised media stream for segments of viewers to get personalised and targeted advertisements. This is done by modifying the original streaming manifest (the set of instructions for how the video player locates and plays video files), for each viewer. Each ad decision is based on the viewer’s information and profile, such as past viewing history, demographics and geographical location, which is then matched to an ad in the ad server which is targeted to a viewer audience with a similar profile. When an ad profile is detected by Irdeto SSAI, the selected ad is then added into the content stream before it reaches the viewer’s playback device. Because the ads are added into the live stream in the network, latency and buffering are eliminated and continuous high video quality is ensured between the ad and content, providing a smooth TV-like viewing experience. In addition, the impact of ad blocking is minimised and SSAI eliminates timeouts and black screens during ad playback caused by device fragmentation.

Irdeto’s broad partner ecosystem and vendor-agnostic outlook allows customers the freedom to work with their vendors of choice.

Diamond room, Novotel DWTC

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