Introduction to Data Trust
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In today’s hyper-connected world, the impact of trust gets amplified. Both negative and positive opinions shared by consumers can affect purchase rates and price tolerance of consumers.
One of the cornerstones to increasing trust is empowering users with understanding and control over their privacy.
In addition to the increased data sharing potential and ethical high ground of tackling a data trust initiative, regulation on data privacy is either in place or being debated depending on where you live. Taking a proactive approach is smart risk mitigation.
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