Viant Technology (NASDAQ:DSP – Get Rating) and Dada Nexus (NASDAQ:DADA – Get Rating) are both small-cap business services companies, but which is the superior stock? We will compare the two companies based on the strength of their profitability, valuation, earnings, analyst recommendations, dividends, institutional ownership and risk.
Profitability
This table compares Viant Technology and Dada Nexus’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Viant Technology | -3.46% | -14.04% | -10.43% |
| Dada Nexus | -32.74% | -40.74% | -31.89% |
Analyst Ratings
This is a summary of recent ratings for Viant Technology and Dada Nexus, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Viant Technology | 0 | 0 | 6 | 0 | 3.00 |
| Dada Nexus | 0 | 0 | 6 | 0 | 3.00 |
Viant Technology presently has a consensus price target of $15.33, suggesting a potential upside of 148.92%. Dada Nexus has a consensus price target of $24.05, suggesting a potential upside of 215.20%. Given Dada Nexus’ higher possible upside, analysts clearly believe Dada Nexus is more favorable than Viant Technology.
Volatility & Risk
Viant Technology has a beta of -0.27, indicating that its share price is 127% less volatile than the S&P 500. Comparatively, Dada Nexus has a beta of 1.53, indicating that its share price is 53% more volatile than the S&P 500.
Valuation & Earnings
This table compares Viant Technology and Dada Nexus’ gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Viant Technology | $224.13 million | 1.67 | -$7.74 million | ($0.64) | -9.63 |
| Dada Nexus | $1.06 billion | 1.87 | -$387.77 million | ($1.54) | -4.95 |
Viant Technology has higher earnings, but lower revenue than Dada Nexus. Viant Technology is trading at a lower price-to-earnings ratio than Dada Nexus, indicating that it is currently the more affordable of the two stocks.
Institutional & Insider Ownership
14.5% of Viant Technology shares are owned by institutional investors. Comparatively, 24.2% of Dada Nexus shares are owned by institutional investors. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Summary
Dada Nexus beats Viant Technology on 6 of the 11 factors compared between the two stocks.
Viant Technology Company Profile (Get Rating)
Viant Technology Inc. operates as an advertising software company. It provides Adelphic, an enterprise software platform that enables marketers and their advertising agencies to plan, buy, and measure advertising across channels, including desktop, mobile, connected and linear TV, in-game, streaming audio, and digital billboards. The company also offers Holistic, an omnichannel demand side platform for marketers and their agencies to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; Viant Household ID, a household profile, which provides household insights for optimized bid decisions and touchpoint collection across consumer pathways, as well as offers holistic targeting and measurement across channels; World Without Cookies software to manage reach and frequency at the household level; and Viant Identity Graph, which reduces or eliminates the need for cookies by enabling matching of people-based identifiers that anchor digital identifiers that allows marketers to reach targeted consumers in a privacy-conscious manner. In addition, it provides Data lake, a software and self-service enables customers with differentiated insights, including conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; onboarding data integrations provides marketers with high match rates to audience insights for segmentation, targeting, and measuring outcomes; and self-service interface that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies. The company was founded in 1999 and is headquartered in Irvine, California.
Dada Nexus Company Profile (Get Rating)
Dada Nexus Limited operates a platform of local on-demand retail and delivery in the People's Republic of China. It operates Dada Now, a local on-demand delivery platform that provides intra-city delivery and last-mile delivery services on an on-demand basis to chain merchants, small- and medium-sized enterprise merchants, and individual senders; and JDDJ, a local on-demand retail platform for consumers, retailers, and brand owner. The company was incorporated in 2014 and is headquartered in Shanghai, the People's Republic of China.
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