CNN Is Offering New Data To Clients
iSpeech
Broadcasting Cable reports that CNN has found a new way to provide data to its advertising clients.
Comscore said that CNN is the first TV company to offer Comscore Campaign Ratings to its advertising clients.
Comscore Campaign Ratings had been in beta since last September.
The scores provides media buyers and seller with unduplicated measurement of video ad campaigns across multi-media platforms.
On Thursday, Comscore reported a net loss of $27.2 million, or 46 cents a share.
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