Apple included a single sign on tool and a new email security feature in iOS 13 that software developers can implement in their apps and websites, the company announced this week at its Worldwide Developers Conference.
To facilitate a customer’s ability to sign into an app or
website Apple introduced Sign In with Apple. This feature will use a person’s
Apple ID in lieu of using a username, password or social account. The process
also works natively on iOS, macOS, tvOS, and watchOS and in any browser, the
company said.
“Customers can simply use their Apple ID to authenticate and
Apple will protect users’ privacy by providing developers with a unique random
ID,” Apple said, adding that even in cases where an email address is required
Apple users will have the option to use a unique random email address in
replace of their actual email address.
Sign In with Apple also works with Face ID, Touch ID and has
built in two-factor authentication.
There is another feature that could encourage customers use.
In a distinct departure from how Google and Facebook operation, Apple said it
will not pass along any information derived from those who sign up for the
service to third parties. This includes email addresses.
A name and authentic email address are required, but Apple
will only not release that info to the vendor, but essentially launder the real
email address through an email redirect controlled by Apple so there is no
direct contact thus hiding the users address.
In addition to making it easier for an apps users to sign
in, there are other benefits for the app or website owner.
“It uses on-device machine learning and other
information to provide a new privacy-friendly signal that helps you determine
if a new user is a real person or an account you might want to take another
look at,” Apple said.
Gloss