Zico to Be Discontinued as Coca-Cola Gives Up on Coconut Water
text to speech
Not that long ago, coconut water was the next big thing.As part of the fervor, Coca-Cola invested in Zico coconut water back in 2009.But the pandemic has upended the economy, and the drinks giant is putting a number of products on the chopping block.And Zico's fate is apparently already decided: done by the end of this year.Zico was unable to challenge Vita Coco for America's coconut water throne, and the sector has seen sales fall 20% since 2015.Coca-Cola's interest dwindled as well, they put fewer resources into Zico and watched its sales drop by half last year
View at DailyMotion
Gloss