SIMPLE WINS – SECURITY / MOVING BRANDS / SWISSCOM iO /
iSpeech.org
Project: Simple Wins - Security
Client: Moving Brands / Swisscom iO
Music and Sound Design: Box Of Toys Audio
BACKGROUND /
One in a series of four films for Swisscom iO depicting some ingenious yet simple ways to win in life.
Check out Moving Brands' project case study here: http://www.movingbrands.com/work/io-simple-wins
APPROACH /
Each movie is underscored by an easily accessible composition to reflect a sense of optimism and scalability for each life hack. The piece as a whole required a human aspect to reflect how we as people adapt and create in day to day life - this informed a quite organic and acoustic approach throughout. Sound design in the main takes a very literal approach and aims to relate to the viewer by maintaining a real world feel. Some of the more macro shots are enhanced with a hint of the hyper-real so as to exaggerate the perspective.
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