Seychelles Broadcasting Corporation takes advantage of SA technology to enter the digital era

Developed by SA company immedia, Fabrik is used by international public broadcasters to guide viewers into the digital and social revolutions. Fabrik has completely transformed and strengthened the involvement of viewers of the Seychelles Broadcasting Corporation, a publicly funded state-run broadcast of the Republic of Seychelles.

Seychelles Broadcasting Corporation (SBC) recognizes the need to take advantage of the opportunities inherent in digital transformation and modernizes its services with a full set of mobile apps featuring support for Paradise FM and RadyoSesel radio stations. Invested in doing. Both apps are built on the Fabrik digital platform, a set of cloud-based tools and applications backed by Microsoft. This allows broadcast radio organizations to digitize, integrate, and monetize viewer involvement.

“The ability to use mobile app platforms for real-time updates and viewer involvement to deliver content beyond the traditional analog frequencies of radio and television stations is a digital transformation that SBC has seen as the key to longevity. It’s a must, “said Jonathan Lumley, Head of SBC. Instant clients, channels and markets.

Fight against fake news

Derrick Young-Khon, head of marketing, multimedia and corporate affairs at SBC, said the SBC app is a big hit for the public by managing fake news in the event of a public emergency like the Covid-19 pandemic. It brings great value and allows broadcasters to provide facts to listeners. Provides real-time, objective and objective breaking news from trusted media sources.

“The app has become a reliable place to get information. First, because it’s instant, it’s in the palm of the viewer, and the latest pandemic stats are available in the app with just one click. Second, trust. We will provide people with the information they can, “says Yongkong.

Creating cultural influence

SBC has also incorporated a Truth Commission (TRNUC) session into the app. Founded in September 2018, TRNUC aims to put an end to past socio-political events that have adversely affected many Seychelles citizens. By streaming the session, listeners not only in Japan but also overseas were able to follow the discussion.

Bérard Duprès, CEO of SBC, said:

Deepen your connections and build an enthusiastic audience

In the transition from traditional media to digital, SBC already knew that the younger generation was moving towards more mobile technology.

“Digital routes as a public broadcaster are easy for young people who access information through mobile phone radio apps without listening to the radio or watching TV. Also, public involvement, participation, conversation, and It inspired the co-creation of content, “says Dupress.

The app provides live digital streaming with direct access to podcast channels, in-app messaging, studio message boards, and social media integration. The integrated Fabrik platform also provides play proof and analytics data that allows apps to seamlessly reuse existing content.

The SBC App currently accounts for 20% of Seychelles’ adult population. There is also visible excitement in reaching the Seychelles Diaspora around the world and engaging with them in real time as a truly modern broadcaster.

Duprès believes that digital transformation is changing the course of the game in that it keeps public broadcasters at the forefront of positive public opinion.

“Fabrik not only guarantees a direct and direct connection with the viewer, but also allows the viewer to be a co-creator of the broadcast with us and bring them to the center of the broadcast personality. I will do it, “he says.

Radio programs are also stored in cloud archives, allowing all Seychelles citizens to record audio cultural heritage.

“South Africa can provide innovative innovations to public broadcasters, which, as SBC proves, broadcasts to people with high technology adoption. Thanks to Fabrik, SBC Ramley concludes, “SBC is now able to realize that digital transformation is essential to not only compete commercially in the digital age, but also to establish itself as a fabric that connects Saychel’s culture.” It is attached.

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