Mobile Anti-Malware Market Size, Growth Opportunities, Current Trends, Forecast by 2027 – Commerce Gazette
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Malware represents different types of intrusive software, including computer viruses, Trojan horses, spyware, scareware, adware, ransomware, worms, and other malicious programs. Malware attacks are highly sophisticated challenges faced by cyber security. These attacks identify and exploit vulnerabilities and use them to further strike an organization’s mobile network. The mobile anti-malware market is involved with the detection, prevention, and modification of such sophisticated attacks. Mobile anti-malware solutions offer protection to mobile devices against unwanted applications, short message services, viruses, push messages, malware, Trojans, and other access data without the users’ knowledge. It provides security against phishing and zero-day threats for a full life cycle, with a comprehensive defense network. Organizations are swiftly adopting mobile anti-malware to protect their business data, because advanced threats evade network security, leaving enterprise networks at huge risks to the theft of valuable intellectual property.
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The mobile anti-malware market has been expanding massively in the recent years owing to the rising number of malware attacks on smartphones and the increasing adoption of the “bring your own device” (BYOD) concept among organizations. Enterprises are also rapidly implementing multi-layered advanced threat protection for their business information and data, contributing to the market’s development. Moreover, there has been a surge in cyber-attacks due to the immense infiltration of the internet into the lives of the masses and the increasing dependency on this medium for communication, which adds to the deployment of anti-malware software. The ever-evolving smartphones market is offering new opportunities for industry participants or manufacturers as well. However, the high levels of encryption in new mobile applications and lack of awareness and training regarding mobile anti-malware is obstructing this market.
The global mobile anti-malware market is segmented based on operating systems into the Android, Apple, Windows, and Blackberry categories. In terms of size of organization, the market is classified into small and medium-sized businesses (SMBs) and large enterprises. SMBs are expected to witness sustainable growth during the forecast period due to the increasing need for a deep understanding of potential targeted attacks. Mobile anti-malware solutions are being gradually accepted in various industry verticals such as health care, media & entertainment, telecom & IT, banking, financial services & insurance (BFSI), retail, public & government sector, and utilities. On the basis of geography, the global mobile anti-malware market is distributed over Europe, North America, Asia Pacific, Latin America, and Middle East & Africa. Among these, Asia Pacific is projected to offer attractive opportunities during the forecast period due to the rising trend of organizations shifting toward mobile anti-malware solution providers to receive protection against sophisticated attacks.
The global mobile anti-malware market is highly competitive in nature and marked with the presence of several international and domestic key players. Some of the top companies operating in the market include Sophos Group plc, Avast Software S.R.O., Malwarebytes Corporation, ESET, Spol. S.R.O., Symantec Corporation, Intel Security Group, AVG Technologies, Bitdefender, Lookout, Inc., and Kaspersky Lab. The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications. The study is a source of reliable data on: Market segments and sub-segments Market trends and dynamics Supply and demand Market size Current trends/opportunities/challenges Competitive landscape Technological breakthroughs Value chain and stakeholder analysis The regional analysis covers: North America (U.S. and Canada) Latin America (Mexico, Brazil, Peru, Chile, and others) Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg) Eastern Europe (Poland and Russia) Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand) Middle East and Africa (GCC, Southern Africa, and North Africa) The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain. A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period. Highlights of the report: A complete backdrop analysis, which includes an assessment of the parent market Important changes in market dynamics Market segmentation up to the second or third level Historical, current, and projected size of the market from the standpoint of both value and volume Reporting and evaluation of recent industry developments Market shares and strategies of key players Emerging niche segments and regional markets An objective assessment of the trajectory of the market Recommendations to companies for strengthening their foothold in the market
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.
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