Mashup Technology and Marketing Intelligence

A Mashup technology is web development content that is created by using multiple data sources for the creation of services. The main characteristics of the mashup are combination, visualization, and aggregation. It is important to make existing data more useful, moreover for personal and professional use. To be able to permanently access the data of other services, mashups are generally client applications or hosted online.

Mashup technology enables the end-user for self-service. It’s quite useful for enhancing the services and user experience. The marketers make use of Mashup for the interactive experience. For developers also it is useful as it requires fewer codes and develops quickly. Mashup technology does not require programming also and it is developed using API.

It is the mashup technology that is helping users to access the services of the same organization through multiple channels. The integration of multiple channels is made using mashup technology to give the user a personalized experience. The business process management is made effective by such technology and thereby providing value to the customers.

Web-based intelligence is achieved by using Mashup technology. The automation of knowledge management by using such technology increases productivity improves data security and increases innovations. The mashup allows the end-users to experiment and explore more to make the marketing of organizations far more effective.

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