Published on March 12th, 2021 📆 | 6670 Views ⚑
0LED technology illuminates innovative flagship store by ryusuke nanki, in tokyo
ryusuke nanki introduces ‘GINZA 456 created by KDDI’, an innovative flagship store, in tokyo. the street-facing façade, open atrium, ceilings, and floors were covered by LEDs creating a dynamic environment blending digital image and physical experience. the design uses the length, merging the façade and the interior to create the impression of a large flowing spatial layout.
entrance and LED facade
all images courtesy of yasu kojima
the building’s narrow footprint posed a design challenge for ryusuke nanki; how to maximize the façade’s limited surface area achieving a greater presence and impact than the property’s luxury-brand neighbors. although the shop lacks in frontal surface area, the long and narrow building has depth.
entrance and LED facade
blending image, space, and experience, ‘GINZA 456 created by KDDI’ signals the arrival of a creative approach to future façade design and branding. the shop showcases the telecommunication advances in 5g and cutting-edge technology, while the synced walls become a contoured projection surface, incorporated into the design as an integral element on par with the materiality, spatiality, and displayed content itself.
facade movies
the display functions as a lens into KDDI’s brand and seasonal content, presenting visitors and passers-by with the carrier’s messaging and experience. nestled amongst many storefronts that dot the ginza promenade, the shop consists of a complete ‘lifestyle’ space and a full-service sales floor.
https://www.youtube.com/watch?v=2nZL71R5POg
entrance and LED facade
shop
exhibition space
model
project info:
name: ‘GINZA 456 created by KDDI’
architect: ryusuke nanki / ryota morihana (dentsu inc. + dentsu live inc.)
project team:
lead architect: ryusuke nanki design
manager: ryota morihana
team: madoka yoshio, tomoshige murakami, junichiro nozawa, natsumi ono
producer: toshifumi kato, taro kitagawa, shinichiro sekiguchi
creative direction: masahiro okumura, nobuaki hattori, naoki mori
art direction: osamu takahashi
technical direction: makoto kanabayashi
façade movie: tomoya morohoshi, moe hashizume, masashi tanaka, daichi kanbayashi
construction: tanseisha co., ltd. /kikukawa kogyo co., ltd./ shoden corporation
photographer: yasu kojima
total area: 826.8 sqm
construction year: 2020
designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.
edited by: christina petridou | designboom
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