HOW TO USE DATA TO IMPROVE YOUR MARKETING
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Listen to the full episode here
http://www.dougmorneau.com/podcasts/how-to-use-data-to-improve-your-marketing/
Tips on how to use data to improve your marketing with Bill Bice
⢠The hard part is how to use data to improve your marketing. Using it so that youâre constantly getting better can be difficult.
⢠Thatâs the hardest problem that businesses have, is executing on that day-to-day in the trenches working to get their marketing done. That consistency is what makes it work.
⢠Thereâs always somebody bigger in your space. Theyâve spent millions of dollars figuring out what works in that area. The hard part is figuring out, okay, how do we make that work for a smaller company?
⢠I love how much you talk about email marketing because thatâs what actually produces results.
⢠These days, LinkedIn is such a perfect place to do that. Itâs like going back in time and just starting at Facebook 10 years ago.
⢠All the clients and prospects youâve ever talked to, thatâs your audience. If youâre not constantly staying in front of them, then youâre losing. That asset is devaluing every day.
⢠If you donât have a sales funnel behind that, thatâs going to take that audience and convert it into an interest in what youâre doing, then thereâs really no point in creating all that effort.
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HOW TO USE DATA TO IMPROVE YOUR MARKETING
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HOW TO USE DATA TO IMPROVE YOUR MARKETING
The hard part is how to use data to improve your marketing. Using it so that youâre constantly getting better can be difficult.
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Doug:Welcome back, listeners, to another episode of Real Marketing Real Fast. Today, weâre going to talk about all things marketing and how to improve your marketing. My guest in studio today is Bill Bice. He has been an entrepreneur. He started his first company at the age of 14, putting him on the road, races with corporate sponsors. At 18, he started ProLaw Software, which was the first integrated ERP software for law firms. After that, he sold his company to Thomson Reuters. Bill became a venture capitalist, as a founding partner in the Verge Fund. Heâs been investing in high tech, high growth companies in the southwest.
Doug:One of the core things that Bill has learned in building and investing in companies is that the go-to-market is always the hardest part of growing any business. With that, he got so frustrated in trying to find great marketing companies for the companies that he was investing in and working in that he decided to tackle the problem himself. A programmer at heart, Bill founded Boomtime, which tackles marketing as a technology problem. It turns out that when you follow the data, real good things happen. Thatâs why Boomtime built the worldâs first marketing as a service platform called Fuse. Boomtimeâs marketing strategists follow the data. They have always known what will work and always reinventing the wheel.
Doug:I think youâre going to enjoy the conversation today and youâre going to want to listen really close because Bill is going to drop a number of value bombs and some information as we talk about how to build and market your business and get it to the marketplace and do what works over and over again.Listen when he mentions one of the terms called mailbox mining. Without further ado, Iâd like to welcome Bill to the Real Marketing Real Fast podcast today. Well, hey, Bill, Iâm super exci
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