HealthCrowd’s Member Engagement Technology Abstract Featured At APHA’s 2021 Annual Meeting
In complement to the 2021 APHA theme, "Creating the Healthiest Nation: Strengthening Social Connectedness," the results of the mobile technology program have been shown to amplify case manager outreach.
- The enrollment rate was exceeded by nearly 4x the goal of 3% as 11.32% of eligible outreached members consented to text messages via an offline mini website (called a nanosite) between 2019 and 2020.
- In 2020, 30% of the unique outreached members interacted with the campaign by texting keywords or responding to messages.
The secret sauce is HealthCrowd's Best Next Nudge™ technology which gives its customers the ability to unify, harmonize and optimize individualized communications across their organization and ecosystem. With this technical innovation, HealthCrowd easily deals with scale, complexity and an almost infinite set of use cases.
About HealthCrowd
HealthCrowd is the leading consumer engagement company that successfully orchestrates healthcare communications to drive healthy actions and consumer satisfaction while managing compliance. Our technology platform enables organizations across the healthcare spectrum to control, coordinate and analyze all communications to their members and patients. We serve 4 out of 5 of the country's top managed care organizations. We manage lives in 34+ states. By changing consumer perception, we are increasing health insurance and health system literacy, making consumers better partners with the healthcare ecosystem. For more information, visit https://www.healthcrowd.com.
Media inquiries:
Leslie Groves
[email protected]
SOURCE Healthcrowd
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