Gmail is getting blue checkmarks to improve email security
How do you know if the organization emailing you is who it says it is?
Google says Gmail is rolling out a new way to verify the authenticity of a sender: a blue checkmark next to the organization’s name.
Why does this matter? It can help you tell the impersonators and phishing attempts from missives from the real McCoy.
“We introduced the verified checkmark as yet another layer of protection against malicious and unwanted emails,” Google said in a statement to USA TODAY. “Seeing the checkmark should give users increased confidence that their email is from a legitimate source.”
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Not everyone has these checkmarks, only organizations that adopt the BIMI (Brand Indicators for Message Identification) security system, which Google has supported since 2021.
Before, if an organization used BIMI and authenticated with Google, Gmail would display its logo.
Now a blue checkmark shows up next to the organization’s name.
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So far, companies like Apple and Amazon are using the Gmail checkmark.
“Thousands of companies have already adopted this open verification standard, and we expect many more to join in coming days, Google told USA TODAY.
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