Enabling hospitality to thrive through busy 2022: The role of technology

After a suspension of two years, domestic and international travel gained momentum again in 2022. Scheduled international flight operations have resumed, which is likely to impact the hospitality industry positively. Hoteliers have waited eagerly for this optimistic phase and are keen to make the most of the opportunity ahead. As they prepare for the rush, they need to focus on the evolving business dynamics, including the role of technology and changing guest expectations.

Technology-powered growth

From independent, standalone properties operating in cities to resorts in leisure destinations, or chain hotels at multiple locations, they all need a technology solution to grab their share of the business while gaining a competitive edge. Now let’s look at how technology in the form of a cloud Hotel PMS is going to help hotels across types and categories:

Addressing workforce shortage

Hotels are still reeling under the effects of workforce restructuring, and a property management system is the best way to handle this issue. It can ensure faster and error-free automation of hotel processes, resulting in time and cost savings. Additionally, technology also allows hotels to sell more online via their websites, OTAs, metasearch engines, and GDSs by automating the process of room and rate distribution in real-time.

Managing group hotels

As part of their asset-light expansion plan, many chain and group hospitality brands are acquiring independent properties that couldn’t survive the pandemic phase. Here too, operators or chain hotel managements need a multi-property management solution to keep an eye on their member properties from a centralized dashboard. It can also enable them with a faster turnaround time in terms of adding and going live with new properties.

Attracting more guests

With a large part of the workforce still operating remotely and a rising number of freelancers with work from anywhere option, hotels have millions of potential staycation and workcation customers to target. A good Hotel PMS combined with a revenue management solution would factor in season, demand, length of stay, preferred rate, etc., to help hotels roll out customized packages to attract more of those types of guests.

Knowing guests’ expectations

Technology makes it easier for hotels to know what guests are looking for. For example, it lets them know past guests’ room and food & beverage preferences. This allows hotels to customize their offerings to offer consistent services to the same guest every time. Another critical factor in this context is – contactless services. Hotels can leverage the power of technology to roll out several in-demand, guest-facing contactless services. Today’s guests will like it if a hotel lets them check in, unlock the door, control in-room amenities, raise service requests, make payments, and check out via their smartphones.

Armed with a suitable solution from a trusted technology provider, hotels can witness the above benefits, leading to overall growth, happier guests, and faster ROI. The question is no longer about digitizing or not. It’s about when to do it because every day of delay is like leaving money on the table.

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