Auto China 2020: GWM Rebranded as Global Mobility Technology Company to
Empower Intelligent Safety Experience
PR Newswire
BEIJING, Sept. 26, 2020
BEIJING, Sept. 26, 2020 /PRNewswire/ -- GWM (601633.SS/02333.HK), a leading
automobile company in China, has formally announced to transform into a global
mobility technology company. GWM has initiated a raft of major strategy
upgrade including corporate culture, products, technology and marketing. At
Auto China 2020, GWM reveals a refreshed image with new product lineup beefing
up with leading new tech, including new models from NEV brand ORA, the HAVAL
Dagou, the third generation of legendary HAVAL H6, F&L, POER pickup, HAVAL H9
and HAVAL F7&F7X, to face the future and compete in the global markets.
GWM Showcases Its Signature 3rd Gen HAVAL H6 and HAVAL Dagou at Auto China
2020.
"This year is the turning point for HAVAL to usher in a new era. HAVAL moves
forward to 'the No.1 professional SUV brand in the world', with the trust of 6
million users around the world. HAVAL H6 won 87 monthly sales crowns among all
competitors in the SUV segment in China," says Wen Fei, General
Manager of Haval. "We officially launched the 3rd Gen HAVAL H6 a few weeks
ago, showing the state-of-art tech to the global consumers. The HAVAL Dagou, a
3/4-scale vehicle, brings a new category choice for young users. These two new
cars based on the latest GWM L.E.M.O.N. Platform, creating infinite potential
for HAVAL."
The 3rd Gen HAVAL H6 leads high-level intelligent driving experience with
five-dimensional upgrade in design, intelligence, power, safety, and comfort.
It's gained instant popularity since launch, the sales volume has exceeded
20,000 units since launch in less than a month. Among the early owners, female
praise the rich intelligent driving assistance which is close to Level L3
autonomous driving, while the male simply adore the intelligent connectivity
like FOTA upgrade tech, and the unexpected performance of engine, transmission
and chassis system.
Based on the concept of co-creation and "user development", the HAVAL Dagou,
which became famous before it was launched, and successfully built its
distinctive awareness, get its name, icon of Brand, configuration name and
color name through online voting by users. And the whole lifecycle of HAVAL
Dagou will be "co-created" by users. Users' choice in UI and UX will also be
highly customizable in the future.
GWM POER EV model has been launched to demonstrate GWM's insight of future
pickup industry. This EV model has been equipped with leading tech, including
ternary lithium battery, the global first co-axial integrated electronic drive
bridge. With max range of 405km, GWM POER EV, with 150KW of power and 300N·m
of torque, is EV pickup with the longest range among pickup trucks sold in
China.
The official name of P series pickup, POER which will be used in international
markets, has been announced in this auto show. The word POER(pronounced as
power) is inspired by the Chinese character Pao, and also comes from the word
POWER in its middle English form. It can be interpreted to the acronyms of
"powerful, off-road, enjoyable and reliable". GWM wants to build a vehicle
that is powerful not just mechanically but also practically, that can go
off-road, and the intelligent connectivity makes the ride always enjoyable,
and intelligent safety to make it reliable in extreme conditions.
GWM also adopt multiple timezones live streaming technology to introduce the
event to customers and business partners in Asia, Europe, South America,
Africa, and Oceania. In addition, GWM connects International media live to
demonstrate the new product lineup from an international perspective, and
presents the grand occasion of the GWM booth at Auto China 2020.
For more information, please visit https://www.gwm-global.com/
GWM Reveals Official Name of P series PICKUP Model - POER and Its EV Model at
Auto China 2020.
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SOURCE GWM
Website: https://www.gwm-global.com/
Contact: Brand Communication Department, +86 312 2194 373,
globalmarketing@gwm.cn
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