Published on April 6th, 2022 📆 | 1735 Views ⚑
0Amagi Technology Employed for New Memory Lane TV Service
Memory Lane TV, a new service using video and sensory stimulation to target symptoms of Alzheimerās and other forms of dementia, has partnered with Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, to launch its 24/7 linear scientifically researched programming.
Built on over 50 years of published medical research on sensory stimulation and memory activation in people living with Alzheimerās and other dementia, Memory Lane TV uses personalized content and proprietary programming algorithms to target and even moderate symptoms of memory loss, including stress and anxiety, agitation, sundowning syndrome, drops in interpersonal engagement, and others.
With more than 55 million people currently affected by Alzheimerās worldwide, and 80% of people with Alzheimerās in the U.S. receiving care in the home, Memory Lane TV is a simple, inexpensive way to help improve the quality of life for people with memory loss, as well as offer respite to their families and caregivers.
Memory Lane TV leverages Amagi CLOUDPORT cloud playout service to support linear OTT channels on leading Free Ad-Supported TV (FAST) platforms, including Apple TV, Roku and Amazon Fire, as well as personal Chromecast and iOS devices. The award-winning cloud-based channel playout platform offers broadcast-grade quality, plus, leverages automation of processes such as playlist generation, making it possible for Memory Lane TV to offer personalized, 24/7 linear content to users at the click of a button.
āWhen we were introduced to Amagi, we knew they were the right partner for usāable to deliver both the linear programming and content customization that was so integral to our platform,ā says Alban Maino, CEO of Memory Lane TV. āWith access to these technologies, weāve turned our vision of personalized, scientifically proven therapeutic programming into reality. Memory Lane TV is now available in managed care and in-home settings across the U.S., and we are well-positioned to expand on a global scale.ā
āThis is a phenomenal example of how content owners are taking advantage of Amagiās FAST solutions to address audience segments that were previously underserved,ā says Srinivasan KA, co-founder, Amagi. āAnd because we believe so much in the power of Memory Lane TVās mission to help those living with memory loss, we are proud to join hands with them through this technology partnership and engagement.ā
Amagi provides a complete suite of solutions for content creation, distribution, and monetization. The company also has a state-of-the-art cloud broadcast operations center that can support 1000+ live linear channels. Amagi clients include ABS-CBN, A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, Fremantle, NBCUniversal, Tastemade, Tegna, USA Today, Vice Media and Warner Media, among others.
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