A game changer in the travel industry

In the era of Industry 4.0, evolving digital technology is making an impact on how people travel and the functioning of tourism-related businesses. As people have become more informed when it comes to their travelogue, the travel industry must invest heavily in a wide range of technology-enabled solutions that can offer an enhanced experience to people. According to a Google study, 74% of travellers plan their trips with the assistance of the Internet.=The Internet revolution has spurred people to explore those regions or locations which were a distant dream for travellers. 

From booking a hotel to checking out, technology has transformed the travel and hospitality industry and made it more personalised for consumers. 

App-based travel on the rise 

As people consume more content on their phones, the travel and tourism industry has prioritised the development of travel applications to enhance the traveller’s experience. According to a recent travel survey, 85% of users prefer travel applications while planning their holiday trips. Travel agencies are investing heavily in the development of user-friendly travel applications to make their travel decisions at their fingertips. 

IoT is revolutionising the travel industry with significant updates  

With the Internet of Things (IoT), the major transformation which we will witness during our travel is integrating sensors connected to the Internet inside items like cars, suitcases, buildings, and more. It will make the travelling experience more personalised for a traveller as with the help of IoT, a user can keep track of his/her luggage at the airport or other public platforms besides controlling their room’s temperature even before entering the hotel. 

Digital technology makes the service 24/7 

Gone are the days when we had to wait for a travel company’s working hours to enquire about booking of hotel or airline. Now, we have round-the-clock customer support to get our queries addressed or resolve an issue. Besides the helpline numbers, which make people wait for a long due to the heavy number of callers, we have WhatsApp chatbots to connect with travel agencies. It is also adding another level of personalization when it comes to helping customers. With the help of technological advancements, modern travellers are looking for customised, cohesive and unique travel experiences.

Social media impacting travel marketing 

Travelling has become more experiential, all thanks to social media. It has left a dramatic impact on the travel industry. With the rising influence of travel bloggers, social media has become the research ground for a traveller. Many gender-specific groups have also formed on social media to make travelling a safe and enjoyable experience. That’s the reason travel influencer marketing has become an essential component for a travel company. 

5G making the travel industry more powerful 

As 5G promises much-faster loading and downloading speeds, wider coverage, and more stable connections, the travel industry is going to make some significant developments for its consumers. The connection between smart devices will be more efficient and the Internet of Things (IoT) can be easily accessed. Immersive tourism, where technology transforms travellers into the protagonists of the experience, will not be a distant dream anymore. In addition, augmented reality (AR) and 360-degree video will become more common and accessible.

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