A data breach could be game over for a brand
Data security is a legitimate worry for today’s consumers around the world, Ping Identity survey reveals. Approximately one half (49%) of respondents report that they are more concerned about protecting their personal information than they were one year ago. This is evident by the lack of confidence consumers around the world have in a brand’s ability to safeguard personal information. Ping Identity surveyed a representative sample of 4,017 adults in the United States, United Kingdom, Australia, France and Germany who are at least 18 years old and use at least one of these online sites or services on a regular basis: shopping, banking, movie/TV, music, government services, travel or Uber/Lyft-type apps.
Read how a single data breach can be a gamechanger for a brand on Help Net Security.
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