PALO ALTO, Calif., May 31, 2022 (GLOBE NEWSWIRE) -- Instreamatic, providing an end-to-end Voice Marketing Platform for managing, measuring and monetizing conversations between brand and consumer, today announced that TMC, the global, integrated media company, has named the Instreamatic Voice Marketing Platform as a 2022 CUSTOMER magazine Voice Technology Excellence Award winner.
The Instreamatic Voice Marketing Platform empowers brands to enable voice interactions and experiences across all customer touchpoints. Harnessing the power of voice allows brands to deliver more meaningful, memorable, and satisfying customer experiences across interactive advertising campaigns, customer support, and customer feedback channels both online and offline. Because voice is the most natural form of human communication and speaking is three times faster than typing, Instreamaticâs solution allows brands to earn transformative insights into customersâ thoughts and reactions, and apply those insights to optimize customer experiences in real-time.
Interactive voice advertising powered by Instreamaticâs platform prompts customers to engage with ads in spoken dialogue. Customers can respond to a call-to-action in natural language, and receive an appropriate brand response based on prepared creative. An affirmative customer response leads the customer to order fulfillment or additional product information, and a negative response swiftly ends the ad and returns the customer to their audio content. Instreamaticâs powerful voice AI provides brands with complete real-time ad metrics. It also harnesses customer responses to understand their preferences, and increases the relevance of future ads for each individual customer across ongoing brand campaigns.
The Instreamatic Voice Marketing Platform similarly enables interactive voice support across customer-brand touchpoints to deliver superior customer support and customer feedback through the companyâs newest solution, Speaky. Speaky empowers customers to instantly communicate with a brand by clicking a link at any online touchpoint such as social channels, emails or websites, or offline by scanning a QR code available at brand locations. Customers leave audio messages, which garner far more natural and heartfelt customer sentiment and insights than alternatives such as written feedback forms. Speaky leverages voice AI to analyze customersâ voice feedback and provide the brand with an actionable report, including voice transcripts and sentiment analysis. Whereas brands with cumbersome traditional feedback channels often lose opportunities for insights into improving their customer experience, Speaky offers customers simple and direct access to speak their minds and be heard.
âAchieving an effective customer experience tailored to consumersâ needs requires brands to give their customers a voice â literally â and then listen carefully,â said Stas Tushinskiy, CEO, Instreamatic. âThe stakes for getting customer experiences right have never been higher, and Instreamaticâs solutions forge deeper brand-customer interaction at every single touchpoint. Customers are never more than an instant away from being able to share ideas and insights, simply by speaking. Weâve proud of all our platform has accomplished, and to have it recognized with the 2022 CUSTOMER Magazine Voice Technology Excellence Award.â
The CUSTOMER Voice Technology Excellence Awards recognize vendors that are emerging as the true leaders in this evolving Voice Technology trend. The winning solutions provide speech and analytics engines, IVR and self-service solutions including chatbots, headphones, and voice-activated applications and services that maximize on NLP, NLU, NLG and AI and more.
âOn behalf of both TMC and CUSTOMER magazine, it is my pleasure to honor Instreamatic with a Voice Technology Excellence Award,â said Rich Tehrani, CEO, TMC. âIts Instreamatic Voice Marketing Platform solution has proven deserving of this elite status and I look forward to continued innovation from Instreamatic in 2022 and beyond.â
About Instreamatic
Instreamatic is a Voice Marketing Platform that enables direct and instant voice communication between consumers and brands across billions of existing touchpoints. With solutions for many-to-one communication through Speaky, interactive voice advertising, and more, Instreamatic empowers brands to achieve modern, voice-first customer experiences. Instreamaticâs platform is fueled by its Voice AI Core, which delivers intelligent brand-consumer interactions at scale. Instreamatic is headquartered in Palo Alto, California.
TMCâs CUSTOMER Magazine
TMCâs CUSTOMERÂ magazine premiered in September 2012 and is the industryâs definitive source for news, product information, and strategies for communications that engage customers and potential customers. Each issue of CUSTOMER includes news and insights on the latest developments in agent training, analytics, ERP, IVR, social CRM solutions, mobile apps, workforce management and more. Please visit http://customer.tmcnet.com for more information.
About TMC
Celebrating 50th Anniversary in 2022. Through education, industry news, live events and social influence, global buyers rely on TMCâs content-driven marketplaces to make purchase decisions and navigate markets. As a result, leading technology vendors turn to TMC for unparalleled branding, thought leadership and lead generation opportunities. Our in-person and online events deliver unmatched visibility and sales prospects for all percipients. Through our custom lead generation programs, we provide clients with an ongoing stream of leads that turn into sales opportunities and build databases. Additionally, we bolster brand reputations with the millions of impressions from display advertising on our news sites and newsletters. Making TMC a 360 degree marketing solution, we offer comprehensive event and road show management services and custom content creation with expertly ghost-crafted blogs, press releases, articles and marketing collateral to help with SEO, branding, and overall marketing efforts. For more information about TMC and to learn how we can help you reach your marketing goals, please visit www.tmcnet.com and follow us on Facebook, LinkedIn and Twitter, @tmcnet.
For more information about TMC, visit www.tmcnet.com.
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