Published on April 29th, 2022 📆 | 5145 Views ⚑
0Axonius Highlights the Human Side of Cybersecurity Complexity
Biles and Bream will share unique stories and insights that speak to their experiences in overcoming adversity
London â April 27, 2022 â Axonius, the leader in cybersecurity asset management and SaaS management, today debuted its âControlling Complexityâ campaign, featuring world champion gymnast Simone Biles and CrossFit champion Amy Bream. As a brand thatâs committed to showcasing the human element of cybersecurity, Axonius partnered with Biles and Bream because of their experience in overcoming adversity, as truth IT and cybersecurity professionals know all too well as their organizationsâ primary defenders against security threats.
âI have faced my share of adversity and complexity over the course of my career, and my ability to persevere is rooted in my strong family support system,â said Simone Biles. âWe are all challenged by different levels of adversity in todayâs digital age, and Axonius helps provide the cybersecurity community with support to handle complex environments. After all, itâs the challenging times in our lives that support systems are the most critical.â
As part of the âControlling Complexityâ campaign, Biles and Bream will share their experiences of how theyâve been able to navigate complexity in their sport and daily lives through a series of videos, available exclusively on Axonius+, a newly launched video platform from Axonius. Each episode will parallel how Biles and Bream have faced, adapted, and learned from adversity in their respective careers with the inevitable chaos and complexity that security and IT professionals are often challenged with. The Axonius Cybersecurity Asset Management Platform provides customers with a simple, effective way to control the complexity and sprawl of modern IT while ensuring their systems are secure.
âMost of the advertising and marketing campaigns promoting cybersecurity solutions today focus on technology with very few highlighting the human element, but itâs the people behind the technology who are the true heroes,â said Nathan Burke, chief marketing officer at Axonius. âSimone and Amy have faced and overcome complexity at the highest, most public level in a uniquely human way, and we believe their journeys perfectly parallel the current struggles faced by cybersecurity teams today.â
âBeing born with a birth defect gave me a natural resilience that made me determined to rise to any challenge,â said Amy Bream. âWhen things in my life begin to feel too overwhelming or complex, I focus on what I can control. Axonius helps cybersecurity professionals follow the same process, and itâs why Iâm so excited to be a part of this campaign. Whether youâre doing CrossFit or fending off a hacker, we all have the ability to push through complexity.â
In addition to videos that unearth a side of Biles and Bream not typically seen in the public realm, the âControlling Complexityâ campaign will be featured on the Hacker Valley Studio podcast, a Webby Award finalist and Anthem Award winner as well as one of the most popular cybersecurity shows with listeners in more than 150 countries. Conversations with Biles and Bream will explore the drive both Biles and Bream have in navigating the unexpected and highlight the importance of committing to the fundamentals. Cybersecurity asset management is one of the basics of security, but knowing what devices and applications are managed and secured paves the way to more advanced, strategic, and high-value work like threat hunting or red teaming.
âWe often say security professionals can best be described as mental athletes with no off season,â said Ronald Eddings and Chris Cochran, co-hosts of Hacker Valley Studio and creative directors at Axonius. âBy launching this campaign, we hope to help security and IT teams understand that by knowing what devices, users, and software are on your network, youâll eliminate a lot of the day-to-day complexity of the job and be able to do the advanced work more effectively.â
Watch the entire âControlling Complexityâ video series by visiting Axonius+ or stop by the Axonius booth #943 in the South Expo Hall during RSA Conference in San Francisco from June 6-9, 2022, where both Biles and Bream will make an appearance. You can also read more about the vision behind the campaign on the Axonius blog.
About Axonius
Axonius gives customers the confidence to control complexity by mitigating threats, navigating risk, automating response actions, and informing business-level strategy. With solutions for both cyber asset attack surface management (CAASM) and SaaS management, Axonius is deployed in minutes and integrates with hundreds of data sources to provide a comprehensive asset inventory, uncover gaps, and automatically validate and enforce policies. Cited as one of the fastest-growing cybersecurity startups, with accolades from CNBC, Forbes, and Fortune, Axonius covers millions of assets, including devices and cloud assets, user accounts, and SaaS applications, for customers around the world. For more, visit Axonius.com.
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