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Published on November 22nd, 2022 📆 | 5911 Views ⚑

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Growing Forward Session Focused on Growers Experiences with Vineyard Technology


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November 22, 2022 – Wine Industry Network (WIN) broadcast the third session of the 2022 Growing Forward series on Wednesday, November 16. The webinar featured winegrowers and vineyard experts sharing their experience as early implementers of new vineyard technology and techniques. 

Moderated by Lance Donny, CEO of AgCode, speakers included Courtney Preston Shifflett, Viticulturist North Coast of The Duckhorn Portfolio, Greg Gonzalez, Director of Central Coast Farming of Foley Family Vineyards and Rob Whyte, COO of Renteria Vineyards. The panel was able to share their experiences as early implementers of new vineyard technology and techniques including pitfalls to avoid, what surprised them, the results they achieved, and their recommendations for others considering adoption.

The webinar was free to attend and included a live chat with the speakers. Both the webinar and live chat is available for on-demand replay. The webinar was made possible with the support session sponsors, AgCode and Opti-Harvest.

Lance Donny said, “AgCode provides growers with the tools and insights they need to make better decisions. It was a pleasure to connect with a panel of our customers and early adopters to learn how they have integrated technologies like AgCode into their operations, and how they have created efficiencies along the way.” 

“As we’ve seen in many industries going through major changes, adoption of new technologies can make the difference between success and failure,” commented Kelly Fargo, Marketing Director at Opti-Harvest. “As winegrowers continue to face new and growing challenges related to labor and resource availability, extreme weather events and increasing input costs, staying on the curve with new technologies will become increasingly important. Maximizing existing resources is a great place to start, and at Opti-Harvest we believe that having a light optimization solution in place will be an indispensable part of 21st century agriculture.”

Save the date for next year’s virtual Growing Forward conference on July 12, 2023. For more information about the Growing Forward Series and to watch the replay, visit wineindustryadvisor.com/growingforwardvineyardconference.

For more winegrowing insights, attend the WIN Expo on December 1, 2022 at the Sonoma County Fairgrounds where Greg Gonzalez will be speaking on the Vineyard of the Future: Combining Technology and Autonomy to Improve Profitability. And visit Opti-Harvest’s WIN Expo booth to learn how their patented light filtration technology can maximize the sun’s most productive rays and give plants more of what they need to thrive.

Use promo code GROWINGFOWARD for a free trade show pass or $35 off conference sessions.

About Growing Forward Conference

Growing Forward is a series of webinars produced for Grapegrowers/Viticulturists tackling the most pressing topics/issues throughout the grape growing cycle and preparing them for the year ahead. Previous webinars broadcast in March and July. The series features academics, agricultural experts, and notable industry professionals addressing current challenges and issues impacting the grower community.

About Wine Industry Network (WIN):

Wine Industry Network is THE business resource for the North American Wine Industry sharing news and information, supplying products and service resources, and providing education & industry networking opportunities.

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