Published on April 16th, 2014 📆 | 7754 Views ⚑0
Google spells out email scanning practices
Last year, Google was accused of its illegal interception of all electronic communications sent to Gmail account holders and using the gathering data to sell and place advertisements in order to serve related ads to its users. Practically, the more information you let Google collect about you, the more accurate its adverts become.[adsense size='1']
So, finally admitting the accusation, Google has made some changes in its terms of service res a new paragraph that explains the manner in which its software automatically scans and analyzes the content of Gmail messages when they are sent, received, and stored.
"Our automated systems analyses your content (including emails) to provide you personally relevant product features, such as customized search results, tailored advertising and spam and malware detection," reads Google's updated terms. "This analysis occurs as the content is sent, received, and when it is stored."
Google's terms of service clearly states, "When you upload, or otherwise submit, store, send or receive content to or through our Services, you give Google (and those we work with) a worldwide license to use, host, store, reproduce, modify, create derivative works (such as those resulting from translations, adaptations or other changes we make so that your content works better with our Services), communicate, publish, publicly perform, publicly display and distribute such content."
Despite several accusations of violating privacy and wiretapping laws, Google won an important case last month when a federal judge dismiss most of a lawsuit against Google over accusations. Lucy Koh, a United States District Court judge in San Jose, had consented to having their e-mail read for the purposes of targeted advertising, allowing for a potential class-action suit against the company.