Published on September 21st, 2022 📆 | 5261 Views ⚑0
Advisors Face the Cybersecurity Question
Most partners say they sell cybersecurity, but most haven't even begun.
AVANT SPECIAL FORCES SUMMIT — Technology advisors are selling more cybersecurity services, but the increase comes with a steep investment.
Partners heard a lot about cybersecurity at the Avant Special Forces Summit in Austin, Texas on Tuesday. The technology services distributor hosted a number of breakout sessions on the topic and has lined up several presentations from cybersecurity providers. And if you talk to any partner on the floor, cybersecurity will inevitably come up as a point of emphasis for their firm.
But selling cybersecurity means different things for different people. And for many partners, they’ve only scratched the surface of building a security practice.
“There’s not a heck of a lot of people selling,” Eclipse CEO Dave Dyson told Channel Futures. “So some of us are dabbling. A lot of people are intimidated and not doing it at all. And then you have the occasional unicorn who sells a ton of security, because that’s their specialty.”
Channel Futures is on the scene at Special Forces Summit interviewing technology advisors about their security growing pains.
Scroll through the 13 images above to hear from partners and vendors about what it takes to build a cybersecurity practice.